Calvià 2000 is the municipal services company of Calvià that manages different key environmental sectors, such as water and waste. In the year of its 30th anniversary they decided to adopt a new positioning of the company, within the framework of promoting the circular economy: reduce and minimize waste, reuse and improve recycling.
For this we were commissioned to renew their entire corporate image. We are based on the concept of “evolution”, reflecting it by the letter C, with a distorted form that simulates a cyclical and evolutionary action, implicit in the actions of circular economy promoted by Calvià 2000.
With this typographic treatment we suggest a circular movement that never ends, a constant evolution that is fed back. Meanwhile, corporate green color is aligned with that symbolizing the ecology, sustainability and green management of the municipality, concepts that lead to the policy of Corporate Social Responsibility of Calvià 2000.
It is always a pleasure to be able to develop complete corporate images and also work with companies that promote sustainability and ecology.
Happy 30th anniversary Calviá 2000!
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